Power Up: Professional Development Series

Presenter:   Joey Donovan Guido, Cuppa SEO Web Design

Author: "A Holistic Guide to Online Marketing"

Podcast: Getting Under the Surface (GUTS)

Topic: Holistic Online Marketing

Joey Donovan Guido, a Madison-based marketing professional and author, will teach us the importance of looking at online marketing holistically. A Holistic Guide to Online Marketing is a program that provides a global view of online marketing, looking at your website, blog and social media efforts as a whole. In this Power Up Series, we will zero in on our websites, discussing three major disciplines: search engine optimization, user experience, and conversion.

Session 1:  Six Ways to Improve the SEO on Your Website & Four Other SEO Tips

Learn the six areas that need to be optimized on every page of your website — and how to effectively implement SEO for greater visibility and more website traffic. We'll dive into title tags, meta descriptions, image and alt image names, headlines, content, and text links.

We’ll also touch upon what keywords are, as well as how to choose and use them for optimal results. Joey’s four extra tips focus on SEO and backlinks, Google Business, blogging — and three “magic questions” to help you transform your content so it’s more engaging and relevant.

Key Takeaways


• Gaining an understanding of exactly what SEO is
• How to create a keyword report and effectively choose relevant keywords
• Where to implement keywords on each and every web page and blog post
• Three "magic questions" that can greatly improve the quality of any content — which is good for engaging with website visitors AND search engines

Please register ahead of time. 

Power Up is a professional development series from the Mount Horeb Area Chamber of Commerce. Each quarter will feature a new theme and we'll hear from experts in our community.