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Communications Manager at Duluth Trading Company
The Manager of PR / Communications is responsible for developing and executing public relations and communication strategies that enhance the company’s brand reputation and visibility. This role involves managing media relations, crafting compelling narratives, and working closely with internal teams to ensure consistent and clear communication across all channels. The ideal candidate will have experience in PR, corporate communications, and media relations, with a proven ability to manage both proactive and reactive communication efforts.
What You’ll Do:- PR Strategy & Execution: Develop and implement comprehensive public relations strategies that align with the company’s business goals, positioning the brand positively in the public eye.
- Media Relations: Build and maintain relationships with key media contacts, ensuring coverage in relevant outlets and managing press outreach for company announcements, product launches, and events.
- Crisis Communications: Serve as a key point of contact for crisis communication planning and execution, developing messaging and strategies to address issues and protect the company’s reputation.
- Press Materials: Work with our PR agency to write and distribute press releases, media kits, and other press materials to communicate the company’s initiatives, achievements, and product offerings effectively.
- Content Development: Collaborate with internal teams to create consistent, high-quality content for external communications, including blog posts, articles, speeches, and social media messaging.
- Internal Communications: Support internal communications efforts by working with leadership to develop messaging that keeps employees informed and engaged with company updates and initiatives.
- Events & Public Speaking: Manage media events and speaking engagements for company executives. Prepare briefing materials, talking points, and Q&As to ensure strong public presentations.
- Monitoring & Reporting: Track media coverage, monitor industry trends, and prepare reports on PR activities and outcomes. Analyze performance data to refine strategies and improve results.
- Brand Messaging: Ensure that all communications and PR efforts are consistent with the company’s brand voice and core messaging.
- Agency & Vendor Management: Oversee relationships with external PR agencies, contractors, and vendors, ensuring alignment on objectives and quality of deliverables.
- Education & Experience: Bachelor’s degree in Communications, Public Relations, Journalism, or a related field. 5+ years of experience in PR or corporate communications.
- Media: Demonstrated success in building relationships with media and securing placements in top-tier outlets.
- Writing & Editing: Exceptional writing and editing skills, with experience crafting clear, engaging, and on-brand communications across various formats.
- Crisis Management: Proven experience managing crisis communications and navigating sensitive or challenging situations effectively.
- Strategic Thinker: Ability to develop strategic communications plans that align with business goals and adapt to changing circumstances.
- Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Collaboration: Experience working cross-functionally with internal teams (e.g., marketing, legal, HR) to align messaging and strategies.
- Technical Proficiency: Familiarity with media monitoring tools, social media platforms, and communication management software
