Copywriter - Duluth Trading Co.

Work Environment:

At Duluth Trading Company, we value face-to-face interactions that foster our culture of learning, creativity, and teamwork. The role is based at our headquarters near Madison, WI. You will work in the office Monday through Thursday, with the option to work from home on Fridays if you prefer.

What You’ll Do: 

• Write, edit and proofread brand-right copy for Duluth’s website, email, social media, retail signage, packaging, video, and other special projects
• Write new, exciting product descriptions and contribute creative concepts to seasonal campaigns
• Adapt writing style to the Duluth Trading brand and the unique requirements of each selling channel
• Research and write cross-channel editorial as part of our storytelling mission
• Work closely with product managers to become a product expert, fully understanding products and their features and benefits to be communicated
• Brainstorm, create, research and legally screen powerful new branded product names
• Constructively incorporate the feedback required for excellent creative work
• Organize, prioritize and self-manage work to meet all production deadlines

What We’re Looking For:

• Bachelor's Degree in Journalism, English, Communication or related
  • Equivalent work experience will be considered
• Commercial writing experience, preferably in-house creative department or ad agency; experience with well known, story-driven consumer brands a plus
• Demonstrated ability to write in a Duluth Trading style; copy test required
• Editorial/story writing experience, research and interviewing skills; strong commitment to storytelling
• Samples or portfolio required for consideration
• Highly creative; excellent writing skills
• Strong editing/proofreading skills and attention to detail
• Strong commitment to quality storytelling
• Comfort level working in a fast-paced, highly-collaborative work environment
• Ability to manage multiple projects at once, strong sense of urgency and responsibility
• Previous experience with Adobe Suite; digital experience and knowledge of SEO
• 3+ years of experience years of experience.
• No Management Experience Required
• Authorization to work in the United States without sponsorship. 

Duluth Headquarters Benefits and Perks

Our pursuit of a better way isn't just about our products—it's about our people too.  That's why our Dam Good Crew enjoys a comprehensive benefits package, designed to support their well-being and success.

• Multiple Medical plan options 

• Dental & Vision plans 

• Medical and Dependent Care Flexible Spending Accounts 

• Health Savings Account including company contributions  

• Company paid Life Insurance and AD&D

• Company paid Short-Term Disability

• Other various voluntary benefits including: Accident, Critical Illness, Hospital Indemnity, Long-Term Disability and Supplemental Life Insurance

• 401(k) Employer Match

• Employee Stock Purchase Plan to purchase Duluth Trading Co. stock at a discount 

• 12 weeks of Parental Leave at 100% pay 

• Paid holidays: New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, Christmas Eve, Christmas Day

• Paid Time Off: take it as you need it policy for exempt employees

• Daily pay available  

• 40% Employee Discount 

• Flexible Fridays 

• Onsite fitness center

Position Compensation Outline 

Compensation Range: $57,000 to $70,000/year 

This position is eligible to participate in the company bonus program. 

Compensation listed is for the full-time position at this specific location and is based on several factors, including experience, and qualifications. Benefits and perks may have eligibility requirements and are subject to change.

The responsibilities outlined in this position description are a guideline for the general duties of the position and are not exhaustive of all duties inherent in the job. Duluth Trading Company is an Equal Opportunity Employer. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Started in 1989, Duluth Trading Company exists to enable hard-working individuals to take on life with their own two hands. Folks that revel in doing it the hard way and celebrate finding a better way. We seek talented individuals who share these beliefs and are excited to further the Duluth Trading legacy with a digital-first mindset, always moving forward and always innovating.

From ingenious Duluth workwear, to comfortably capable Buck Naked Underwear, to outside-embracing AKHG, it’s all about the innovative gear and gadgets that equip customers for a more hands-on way of life.

Top-notch quality, immersive storytelling, outstanding customer service, and the shared belief that the go-all-in-and-dig-deep spirit exists with everyone are what sets Duluth Trading Co. apart. We seek talented folks looking to be part of a can-do team that’s hellbent on helping the world to gear up, get its hands dirty, and do.